________ is defined as the excellence of a product.
A. Innovation
B. Value
C. Quality
D. Reliability
E. Demand
Answer: C
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In year 1, Southern Construction agrees to construct a school building for $12,000,000, receiving payments for the work of $6,000,000 in both year 1 and year 2 . Southern estimates that the costs will be $4,000,000 in Year 1 and $6,000,000 in Year 2 . If Southern uses the percentage-of-completion method (based on total costs), what amount of profit is recognized in each year of the contract? Year
1 Year 2 a. $0 $2,000,000 b. $2,000,000 $0 c. $1,000,000 $1,000,000 d. $800,000 $1,200,000 e. $2,000,000 $1,000,000
Which of the following statements about the VALS framework is FALSE?
A. Consumers are inspired by one of three primary motivations - ideals, achievement, and self-expression - that give meaning to their self or the world and govern their activities. B. The VALS framework seeks to explain why and how consumers make purchase decisions. C. The VALS framework identifies eight consumer segments. D. Consumers are motivated to buy products and services and seek experiences that give shape, substance, and satisfaction to their lives. E. A consumer's gender and age have a direct effect on placement within a VALS consumer segment.
The publisher of a business magazine wants to make several major changes in the magazine's content and format. Which of the following will enable the publisher to understand the changes that will most likely be welcomed by its readers?
a. Product differentiation b. Cannibalization c. Marketing research d. Planned obsolescence
Which of the following is not a useful step in a team writing project?
A) Identify Project Requirements B) Clarify the Team Mission Statement C) Create a Project Plan D) Revise the Writing E) Finalize the Project