Answer the following statements true (T) or false (F)

Question

1. Research suggests that decision makers do not evaluate several alternatives when they find
an opportunity.
2. The emerging emotional view of decision making states that people form preferences toward
alternatives as soon as they receive information about those alternatives.
3. When in a positive mood, people pay more attention to details and follow a nonprogrammed
decision routine.
4. When making important decisions, we ''listen in''on our emotions to guide our preference
among the decision alternatives.
5. Intuition allows us to draw on our tacit knowledge to guide our decision preferences.

Answer 1

1. TRUE
Research suggests that decision makers do not evaluate several alternatives when they find
an opportunity; after all, the opportunity is the solution, so there is no need to look for others.
An opportunity is usually experienced as an exciting and rare revelation, so decision makers
tend to have an emotional attachment to the opportunity.
2. TRUE
The emotional market process shapes our preference for each alternative before we
consciously evaluate those alternatives. Our brain very quickly attaches specific emotions to
information about each alternative.
3. FALSE
When in a positive mood people pay less attention to details and rely on a more programmed
decision routine.
4. TRUE
Marketing experts have found that we listen in on our emotions to gain guidance when making choices. This process is similar to having a temporary improvement in emotional intelligence.
5. TRUE
Intuition involves rapidly comparing our observations with deeply held patterns learned
through experience. These templates represent tacit knowledge that has been implicitly
acquired over time.