Television, as a medium of advertisement, is characterized by ________
A) high audience selectivity
B) low absolute costs
C) poor mass-marketing coverage
D) fleeting exposure
E) high cost per exposure
D
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Which of these terms refers to a style of learning?
a. kinesthetic b. chronological c. cause-and-effect d. spatial
Paul Salmonte leased Richard and Mildred Eilertson's Florida home in 1985. The Eilertsons lived in Houston, Texas, but sometimes returned to inspect the house. The Eilertsons also had an exterminator go to the home on a monthly basis. By May 1986,
Salmonte decided that the inspections and extermination were occurring too often and began refusing regular access. The Eilertsons discovered that Salmonte had breached the terms of the lease agreement that prohibited changes in carpeting, wall paper, and locks, and then went to inspect the home and pets. The Eilertsons noticed that one of their rugs had been moved to the garage and had a car parked on it. They then filed a complaint for eviction for breach of the lease agreement. Could the Eilertsons have Salmonte evicted for violations of the rules?
Which of the following bargain retailers generate large sales volume by offering a wide variety of new products at substantial price reductions?
A) Discount houses B) Catalog showrooms C) Second-hand stores D) Factory outlets E) Direct-response bargain marketing
If the price on a 1 year forward contract is $65.92, which of the following prepaid forward contracts on a non-dividend paying stock does NOT represent an arbitrage opportunity if the annual required rate of return on the stock is 8.4%?
A) $ 62.56 B) $ 60.61 C) $ 64.52 D) $ 71.70