Members from ________________cultures communicate more freely in virtual teams where interaction do not occur in real time and when anonymous input is possible
a) Individualistic-Collectivistic
b) High Power Distance
c) Feminine Oriented
d) Short-Time Oriented
e) High-Context
ANS: b
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In the past, advertising agencies traditionally earned __________ percent of what their clients spent on space and time
Fill in the blank with correct word
In her persuasive speech, the speaker includes material that offers evidence, argument, and motivational appeal so listeners will agree with her. In public speaking, what term is used to describe this added element?
a. analysis b. proof c. purpose d. orientation
Ads for products that are in the "affective" model should:
a. Have long copy b. Have dramatic visuals c. Contain a coupon d. Demonstrate the product in use
Judgment is a not necessary feature of communication criticism
a. True b. False