Briefly describe the advantages and disadvantages of television as an advertising medium
What will be an ideal response?
Television combines sight, sound, and motion, so it is appealing to the senses. It also offers high attention and high reach. However, because of the fleeting nature of the ad and the high clutter, product-related messages and the brand itself can be overlooked. Other disadvantages are high absolute cost and relative low audience selectivity.
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A training and education initiative with specific requirements delivered by an industry oversight organization to salespeople in that industry is an example of a(n):
A) university sales methods class B) corporate-sponsored training class C) Internet-based training program D) certification program E) college concentration
Materials used by Jefferson Company in producing Division C's product are currently purchased from outside suppliers at a cost of $10 per unit. However, the same materials are available from Division A. Division A has unused capacity and can produce the materials needed by Division C at a variable cost of $8.50 per unit. A transfer price of $9.50 per unit is negotiated and 30,000 units of
material are transferred, with no reduction in Division A's current sales. How much would Jefferson's total income from operations increase? A) $45,000 B) $120,000 C) $60,000 D) $150,000
Mclellan Corporation applies manufacturing overhead to products on the basis of standard machine-hours. Budgeted and actual overhead costs for the month appear below: OriginalBudget ActualCostsVariable overhead costs: Supplies$9,760 $10,200 Indirect labor 42,090 43,720 Fixed overhead costs: Supervision 14,500 14,350 Utilities 5,200 4,740 Factory depreciation 7,400 7,510 Total overhead cost$ 78,950 $ 80,520 The company based its original budget on 6,100 machine-hours. The company actually worked 6,480 machine-hours during the month. The standard hours allowed for the actual output of the month totaled 6,370 machine-hours. What was the overall fixed manufacturing overhead budget variance for the month?
A. $1,570 Unfavorable B. $1,570 Favorable C. $500 Unfavorable D. $500 Favorable
Automated clearinghouses are commonly used by consumers to make direct payments for
A) insurance premiums. B) mortgage payments. C) utility bills. D) All of the options are true.