The essence of a broad differentiation strategy is to
A. incorporate a greater number of differentiating features into its product/service than rivals.
B. outspend rivals on advertising and promotion in order to inform and convince buyers of the value of its differentiating attributes.
C. appeal to the high-end part of the market and concentrate on providing a top-of-the-line product to consumers.
D. offer unique product attributes in ways that are valuable and appealing and that buyers consider the cost worth it.
E. lower buyer switching costs.
Answer: D
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