Which of the following statements about target marketing is NOT correct?
A. Target marketing assumes that everyone is different and specifies some particular target customers.
B. Target marketing is associated with the typical production-oriented approach that aims at everyone with the same marketing mix.
C. Target marketing is not limited to small market segments.
D. Mass marketers like Kraft and Walmart may conduct target marketing.
E. Target marketing is not mass marketing.
Answer: B
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