What are the strategic advantages of being a first-mover? Are there any strategic advantages of being a follower or late-mover?

What will be an ideal response?


Being first to initiate a strategic move can have a high payoff when (1) pioneering helps build a firm's image and reputation with buyers; (2) early commitments to new technologies, new-style components, new or emerging distribution channels, and so on, can produce an absolute advantage over rivals; (3) first-time customers remain strongly loyal to pioneering firms in making repeat purchases; and (4) moving first constitutes a preemptive strike, making imitation extra hard or unlikely. In situations when rapid market evolution including growth in demand occurs (due to fast-paced changes in either technology or buyer needs and expectations), fast followers and maybe even cautious late movers have an opening to leapfrog a first mover's products with more attractive next-version or even complementary products.

Business

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