Personal selling is changing in today's marketplace due to several factors. Which of the following is not a factor that impacts today's promotion through personal selling?
A. The difficulty in keeping customers because they are fickle
B. New technology provides up-to-date information in the field
C. The way in which customers gain information about a company or product
D. Social CRM allows companies to discover and engage customers
E. Electronic sales presentations through social media technology
Answer: A
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