Through the data mining application of ________, marketers identify big-spending customers and target them for special offers that other customers won't receive
A) customer retention
B) customer acquisition
C) customer abandonment
D) competitive intelligence
E) market basket analysis
A
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A market segment is a set of consumers or businesses with distinct characteristics
Indicate whether the statement is true or false
The benefits to retailers of measuring the impact of POP displays with POS data include all of the following, except:
A) helps retailers decide when to withdraw a particular POP display B) allows retailers to identify the POP displays with the largest impact on sales C) allows retailers to compare different POP displays in different stores D) allows retailers to know which POP displays are effective in attracting customers into the store
The user can depend on the accuracy of financial information when which of the following qualitative characteristics has been followed?
A) Relevance B) Faithful representation C) Understandability D) Timeliness
When using a story as part of speechmaking, you should tell us who the hero and ______ are.
a. heroine b. plot c. villain d. message