Why are expert contacts often included in press kits?
What will be an ideal response?
Reporters like to add depth and provide credibility to a story by including information gathered from sources outside of an organization. Supplying journalists with a list of outside experts who are willing to discuss the topic of the press kit saves reporters the time required to search for sources themselves. Expert contacts included in a press kit also give a firm some input as to who will be commenting on the story.
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Angela is a new faculty member at a small university. She recently encountered two students cheating on an exam and asked her department chair how she should handle the situation. Her chair told her to use her best judgement, but to see him to discuss how she handled it after she meets with the students. In this situation, Angela has ______.
a. authority to inform b. authority to recommend c. authority to report d. full authority
Retail Store Online Survey As marketing director for a large chain retail clothing store for young people, it is your job to collect data on the buying habits of 18- to 24-year-old customers. You want each of your customers to complete an online survey
within five days after the date of their purchase. This information provides the current information you need for product development, marketing, and customer service. Required: Write a persuasive message asking buyers to complete the online survey. Your message will be included with the receipt given to each customer at the time of purchase.
A key use of a customer survey used in the operations consulting phase of problem definition is customer loyalty analysis.
Answer the following statement true (T) or false (F)
Antitrust laws provided legal weapon for employers in the form of the Sherman Antitrust Act of 1890. Which of the following acts appeared to provide the relief sought by the laborers??
A) ?The Railway Labor Act B) The Norris-La Guardia Act? C) National Labor Relations Act? D) Clayton Act