Which factors influencing buying behavior are closely related to the sociocultural forces in the external marketing environment?
What will be an ideal response?
Answer: culture and subculture, and social class
Explanation: Sociocultural forces include cultural changes reflecting customs, beliefs, and lifestyles of groups that differ in social class, ethnicity, age, and so on.
You might also like to view...
Conceptual guidance in U.S. GAAP refers to the selling entity having earned the revenues (that is, having completed the earnings process). IFRS refers to
a. transferring the risks and rewards of ownership to customers (in the case of revenues involving goods). b. having rendered services (in the case of revenues involving services). c. measuring the costs of any obligations that the seller has not performed at the time it recognizes revenue with reasonable reliability. d. all of the above. e. none of the above.
What is required for an organization to qualify for tax-exempt status?
What will be an ideal response?
Frieda is working on a construction site when she is injured on the job in the collapse of a Girder Company-made ceiling beam. At the time, Frieda is not wearing a hard hat or any other safety gear. In Frieda's product liability suit against Girder, the company can most successfully raise the defense of A) preemption
B) inadequate warning. C) comparative negligence. D) ?product misuse.
Which of the following parties use the Internet job market?
A) employers seeking employees B) classified ads C) job agencies D) all of the above