A marketing campaign is being created to promote the footwear company, FreeFoot,as the company plans its newstores. What components should the PR manager keep in mind while creating the campaign?
a. She should cover the eight essential elements of a good written plan.
b. She should use Robert's rules of order.
c. She should include a large portion of the budget for out-of-pocket expenses.
d. She should mask the internal and external barriers to the success of the campaign.
A
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