A(n) ________ audience has little knowledge and a negative interpretation of the subject

a) voluntary
b) captive
c) favorable
d) apathetic


ANS: d

Communication & Mass Media

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A ________ is a phrase that is unchallenged, demanding sacrifice or obedience

a. devil term b. god term c. unifying term d. charismatic term

Communication & Mass Media

In creating an agenda, you should keep in mind:

A. The meeting's purpose B. Who will attend C. What issues should be raised D. All of the above E. None of the above

Communication & Mass Media

Though some critics are concerned that Google’s archiving of books may represent a monopoly on information, others advocate it will allow access to books no longer promoted but still in print, otherwise known as _______________

a) blacklisted b) backlisted c) print-on-demand d) computer-to-plate

Communication & Mass Media

The animated communicator style ranges from absence of hostility to signals of deep intimacy

Indicate whether this statement is true or false.

Communication & Mass Media