Which of the Four Ps in the marketing mix is most directly related to the selection and training of salespeople for a B2B product?
A. Price
B. Place
C. Promotion
D. Product
Answer: C
You might also like to view...
The Sarbanes-Oxley Act of 2002 holds high-ranking corporate officials responsible for the validity and accuracy of their companies' financial statements
Indicate whether the statement is true or false
Danielle wants to be sure that she is designing her business reports for optimal readability. Which option for margins should she choose?
A) Full justification (aligned on the left and right) B) ?Left justification (ragged right margins) C) Right justification (ragged left margins) D) All of these choices are equally effective.
Apprenticeships provide guarantees that jobs will be available to trainees when a program is completed.
Answer the following statement true (T) or false (F)
When Nintendo sets a relatively low price on its game units to stimulate more demand for its game cartridges, it is using
A. price lining. B. bait pricing. C. product-bundle pricing. D. cost-plus pricing. E. complementary product pricing.