Employ the concept and practice of immediacy to generate

audience interest.

Indicate whether the statement is true or false


T

Communication & Mass Media

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"Safety questions not withstanding, I think everyone will admit that the Pegasus is a

much more comfortable passenger plane than the Valkyrie or any other wide bodied jet." This argument commits the fallacy of (a) circular reasoning. (b) hasty generalization. (c) simple evasion. (d) forcing a dichotomy.

Communication & Mass Media

A strategy considered to be the OPPOSITE of the "ideal demographics" approach is

a. blocking b. stunting c. counterprogramming d. bridging e . hammocking

Communication & Mass Media

Inductive reasoning consists of collecting enough instances to establish a pattern. How does one determine how many instances are enough? Does this issue of having enough instances affect the validity of the argument? How?

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

The ancient Greeks referred to ceremonial speaking as ekphrasis

Indicate whether the statement is true or false.

Communication & Mass Media