Clayton Alderfer agreed with Maslow that ______.
a. unsatisfied needs motivate individuals
b. people have five levels of needs
c. people’s needs are arranged in order of importance from basic to complex
d. people will not be motivated to satisfy a higher-level need unless the lower-level needs have been satisfied
a. unsatisfied needs motivate individuals
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A salesperson is using the SPIN approach. The prospect states a specific need after the salesperson asks the problem question. The salesperson should move directly into the presentation.
Answer the following statement true (T) or false (F)
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Indicate whether the statement is true or false