An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states, "There are places that are so awesome and so killer that you'd like to tell the whole world about them. But please, don't
" This ad uses the ________ appeal.
A) slice of life
B) lifestyle
C) fear
D) testimonial
E) straight-forward
B
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Courses of action such as halting the market research project, making responses anonymous, and instituting training on the AMA Code of Ethics for all researchers would be identified during which step of the ethical decision-making process?
A. identify issues B. gather information and identify stakeholders C. evaluate the decision D. brainstorm alternatives E. choose a course of action
Which of the following is FALSE about instant messaging (IM) in official corporate communication?
a. Many U.S. companies use IM for official communication. b. In some firms, IM is replacing email and voice mail. c. Some corporate leaders are concerned that the use of IM jeopardizes productivity and security. d. U.S. companies have rejected IM as an appropriate method of communicating policies and procedures.
The failure to correct a known defect in a product is both an ethical lapse and a basis for a negligence claim
Indicate whether the statement is true or false
Which of the following is an example of a strategic activity? a. Manage transactions with suppliers
b. Source items that are unique to the operating unit. c. Manage risk monitoring programs. d. Generate and forward material releases and expedite. e. Provide supplier performance feedback.