Why did Coke decide to leave the market in India in 1977?

a. Coke was unwilling to share its secret formula.
b. Coke was not considered healthy and sales were low.
c. Media and corporate publicity in India was government controlled.
d. The technology in India was not adequate to support the Coke infrastructure.


a. Coke was unwilling to share its secret formula.

Communication & Mass Media

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According to scholars, verbal communication rules and expectations __________.

a. are learned during childhood b. are characterized by low and high context communication c. will vary from culture to culture d. are embedded in messages

Communication & Mass Media

The amount of power someone has in a relationship can be expressed in the following formula:

a) Pab = Dba b) PAb = Dba c) PAb= Dba d) PAB = Dba

Communication & Mass Media

Nonverbal communication is more continuous than verbal communication

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following defines plagiarism?

a. The use of the exact words of another writer as your own. b. When a writer paraphrases another writer’s words without giving her credit. c. When a writer uses another writer’s ideas as her own. d. All of the above are inclusive in the definition of plagiarism.

Communication & Mass Media