When certain neurons increase their firing rate, you see red. According to the opponent-process theory of color vision, what do you see when they inhibit their firing?
a. Blue
b. Green
c. White
d. Yellow
b
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Which of the following would DECREASE the effectiveness of a persuasive message?
a. Someone who resembles you in many ways delivers the message. b. The message starts with a small request, and increases the request after you agree. c. Many other people seem to agree with the message. d. Someone tells you in advance to expect the persuasive message.
In Bandura's social-learning theory, rewarding the child for gender-appropriate actions is called
a. direct tuition. b. heterophobically identified self-denial. c. androgynous capitulation. d. gender intensification.
After their home in California is damaged during an earthquake, a couple researches the federal loan program to help them rebuild their house. Their behavior is an example of ________
a. reappraisal. b. distraction. c. emotion-focused coping. d. problem-focused coping.
Maddox and Macy both carry alleles for brown hair. Their 4-year-old son, Drake, also has brown hair. Therefore, for the trait of brown hair, Drake is considered ______.
A. homozygous B. heterozygous C. imprinted D. recessive