Explain some of the considerations an organization might weigh in the competitive landscape of media outlets regarding choosing strategies for presenting a message across media outlets.
What will be an ideal response?
The organization may have to decide which media outlet offers the desired
coverage and how much time and effort it will take to get that message out to target
audiences. The organization may also consider the resulting value of a particular
message when presented a particular medium. An organization may consider working
on getting is message covered by a respected trade journal, or putting its message on a
social media outlet such as YouTube. Each outlet would have different levels of effort
and offer different levels of effect.
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Regarding visuals, which of the following is most true?
a. They need not be expensive or of the highest production value b. Brands always need their own visuals for their social media sites c. Visuals are not "standalone" messages in their own right d. One should strive to post the same content to all social media sites
People within a particular culture tend to share the same beliefs, making them homogenous
Indicate whether the statement is true or false
Hammering away at your own point of view until the other person gives in is called gunnysacking
a. true b. false
Norms exist in some, but not all, groups
Indicate whether the statement is true or false