You are selecting a channel for sending your message. Which of the following is not a factor to consider when making this decision?
A) Amount and speed of feedback and interactivity required
B) Cost of the channel
C) Confidentiality and sensitivity of the message
D) Your competitors' channel use
D
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DuPont measures online word of mouth in terms of how far its social media campaign reached. This is an example of measuring the ________ of word of mouth
A) authority B) speed C) relevance D) scale E) sustainability
A disruptive innovation is a product or service that ______.
A. takes root initially in simple applications B. takes root typically at the high end of a market C. is usually high priced D. is mandated by the government
Global Trading Company. converts its foreign subsidiary financial statements using the translation process. The company's Swiss subsidiary reported the following for 2014: revenues and expenses of 13,220,000 and 6,672,000 Swiss francs, respectively, earned or incurred evenly throughout the year, dividends of 2,000,000 Swiss francs were paid during the year. The following exchange rates are
available: On January 1 . 2014 .................................... $.175 On December 31 . 2014 .................................. .188 Average rate for 2014 ................................. .178 Rate when dividends were declared and paid ............ .196 Translated net income for 2014 is a. $891,408. b. $809,544. c. $1,283,408. d. $1,165,544.
A mission statement describes the specific actions a firm will take to achieve its goals.
Answer the following statement true (T) or false (F)