Which of the following statements is NOT TRUE regarding news releases?

a. Every PR practitioner must know how to write one.
b. It is very straightforward and uncomplicated written tactic.
c. It is written to gradually build up to the most important information.
d. It should convince an editor to assign a reporter to write a story.


c

Communication & Mass Media

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New sources and combinations of revenue are being sought by the mass media as traditional advertising and subscription revenue dry up

Indicate whether this statement is true or false.

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The Internet provides information on which you can rely as to its absolute truth

Indicate whether the statement is true or false

Communication & Mass Media

The mass media shape our views and values as a society. This is what we mean when we say the mass media exercise ideological influence.

a. True b. False

Communication & Mass Media

Anticipating how you are going to respond enhances the listening process

Indicate whether the statement is true or false.

Communication & Mass Media