You want to see if fear appeals in an anti-smoking announcement reduce young people's likelihood to start smoking. You create two ads, one with fear appeals and one without, and measure likelihood to smoke, to see if it changes

Likelihood to smoke, in this case, is the
a. Dependent variable
b. Operational variable
c. Independent variable
d. Control variable


a

Communication & Mass Media

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Maximum susceptibility to persuasion occurs during childhood and declines as people grow

older. Indicate whether the statement is true or false

Communication & Mass Media

A

is one that asks two or more questions simultaneously. Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

CHOOSE ALL THAT APPLY. Which of the following are among the secondary relational goals that impact how people go about seeking compliance?

a. Arousal goals b. Resource goals c. Interaction goals d. Identity goals

Communication & Mass Media

Dialogic listening is the same as listening for resolution.

Answer the following statement true (T) or false (F)

Communication & Mass Media