During a recent budget cutting session, the finance manager at Eastern Shore Bank proposed eliminating the marketing research budget. You are the marketing director. What general arguments would you use to defend expenditures on marketing research?
What will be an ideal response?
The three general benefits of marketing research are:
It reduces uncertainty associated with decision making. Without marketing research, what information would be available for management to use in making major decisions?
Marketing research provides a critical link between the bank and the banking environment. How would the bank keep track of and anticipate changes in the marketing environment?
Marketing research is often used to monitor competitors. To survive and prosper, Eastern Shore Bank needs to know what competitors are doing.
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Suppose you borrowed $14,000 at a rate of 10.0% and must repay it in 5 equal installments at the end of each of the next 5 years. How much interest would you have to pay in the first year?
A. $1,200.33 B. $1,263.50 C. $1,330.00 D. $1,400.00 E. $1,470.00
The journal entry for adjustment of underallocated manufacturing overhead includes a ________.
A) credit to Finished Goods Inventory B) credit to Manufacturing Overhead C) debit to Work-in-Process Inventory D) credit to Cost of Goods Sold
Which is the first step in delivering a eulogy?
a. The speaker acknowledges the special loss suffered by the family of the deceased and/or society. b. The speaker celebrates the life of the deceased by acknowledging the legacy of the individual. c. The speaker emphasizes the uniqueness of the subject with honest emotion. d. The speaker provides personal recollections and quotations from others.
LeGo Financials offer two investment plans. Investment A pays 9 percent interest compounded monthly, whereas Investment B pays 10 percent interest compounded semiannually. What are the effective annual rates of Investment A and Investment B?
A. 9.38 percent and 10.50 percent, respectively B. 9.38 percent and 10.25 percent, respectively C. 9.75 percent and 10.25 percent, respectively D. 9.75 percent and 10.50 percent, respectively E. 9.94 percent and 10.45 percent, respectively