Executive staff may show more interest in a campaign’s strategy than its tactics. Explain why.

What will be an ideal response?


Executive staff focus on how campaigns contribute to organizational objectives.
Tactics are the purview of the PR practitioners.

Communication & Mass Media

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The term “mean” refers to the _______ in a data set.

a. most frequent score b. mid-range score c. lowest score d. highest score e. average score

Communication & Mass Media

When should you ask potentially embarrassing questions, such as about income, in a survey?

a. It doesn't matter b. At the beginning c. At the end d. Somewhere in the middle

Communication & Mass Media

Briefly define the Sapir-Whorf hypothesis and analyze the following example in terms of the hypothesis: Shu-Hwi was invited to a Chinese speaker's home for dinner and she was asked by the host if she wanted more soup

The word "no" as in "no thank you," does not have a direct translation in Chinese. Shu-Hwi could say, "bu yao (not want)," but that would be considered rude and immature. The appropriate response in Chinese and translated into English would be something like, "The food is very delicious. I am full. Thank you." Furthermore, Shu-Hwi may have to say this three times to her host. What will be an ideal response?

Communication & Mass Media

Drawing from common experiences, such as learning how to drive, is a means of establishing common ground with an audience

Indicate whether the statement is true or false

Communication & Mass Media