The fundamental mandate of public relations is ________, and its focus is ________
A) strategy; media relations
B) communications; building relationships
C) relationships; publicity
D) character; performance
B
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Communication serves which key function in the relationship between a health-care consumer and a health-care provider?
A. reflecting B. educating C. muting D. collecting fees
Which of the following is the first step in the customer behavior model?
A) search for alternatives B) evaluation of alternatives C) need recognition D) cognitive dissonance
Credibility of the information being presented can be established by
a. using quotes. b. using statistics. c. using personal examples. d. listing or mentioning the sources
Article 2A of the UCC affords special treatment for consumer leases
a. True b. False Indicate whether the statement is true or false