Pathos refers to:

a. The degree of generalization.
b. The emotional reasons for our attitudes, beliefs, or actions.
c. The evidentiary strength of an argument.
d. The perceived personal character of the speaker.


b. The emotional reasons for our attitudes, beliefs, or actions.

Communication & Mass Media

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Public relations tactics can involve the use of ________

A) messages and channels B) controlled media C) uncontrolled media D) All of the above E) None of the above

Communication & Mass Media

Speeches to __________ call for the audience to act

Fill in the blanks with correct word

Communication & Mass Media

Cable TV’s peak is being threatened by which medium:

a. broadcast TV b. computers c. convergence d. none of the above

Communication & Mass Media

In considering media ethics, we must look at situa tions on three levels: individual, professional and soci etal

Indicate whether the statement is true or false

Communication & Mass Media