When highlighting a product's competitive advantage based on attributes, a firm will
A. show how its product use can be advantageous to the customer.
B. develop a relationship with the target market that will enhance the product's brand.
C. show how its product is priced lower than the competition.
D. remind customers the value of the product received in comparison to its price.
E. concentrate on the unique aspects of the product that sets it apart from the competition.
Answer: E
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C) 1.81
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