Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home. After looking at several houses, they have developed a list of features that are important to them and that are different among the homes they have visited. The features on their list are called

A. perceived risk factors.
B. short lists.
C. trade-off elements.
D. determinant attributes.
E. an evoked set.


Answer: D

Business

You might also like to view...

The process of recommending products or services that are related to the main item sold to the customer is known as ________

Fill in the blanks with correct word

Business

Which of the following is NOT true about large-scale integrated circuits?

a. They are a cubic foot in size. b. They are a cubic inch in size. c. They enabled the development of personal computers. d. They had increased storage capacity from their predecessors. e. They came into widespread use in the 1950s.

Business

Native advertising and content marketing are the same thing.

Answer the following statement true (T) or false (F)

Business

A company's flexible budget for 12,000 units of production showed sales, $48,000; variable costs, $18,000; and fixed costs, $16,000. The variable costs expected if the company produces and sells 16,000 units is:

A) $48,000. B) $64,000. C) $40,000. D) $24,000. E) $18,000.

Business