Segmenting in international markets can be more challenging than segmenting in domestic markets because
A. profit is the balancing point that determines the marketing mix; and the markets are homogenous between and heterogeneous within.
B. critical data is often less available and less dependable.
C. there is often more data available about key segmenting dimensions.
D. there is less diversity in the key segmenting dimensions.
Answer: B
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