As a marketing tool, packaging
A. gives a product a chance to stand out among all the other choices on a store shelf.
B. is not very important for communicating to the consumer.
C. does little to help promote and reinforce brand image.
D. is not something that marketers are involved with.
E. is only crucial to a few products, since most products are heavily promoted in other ways.
Answer: A
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Sales branches are independent wholesalers that are allowed to operate only in specific geographical territories
Indicate whether the statement is true or false
Firms initially record property, plant, and equipment, sometimes referred to as fixed assets, at acquisition cost, the cash paid or the fair value of other consideration given in exchange for the asset. Which of the following is not true?
a. Acquisition cost includes all costs necessary to prepare the asset for its intended use. b. Firms capitalize into the asset's carrying amount subsequent expenditures that extend the service life or increase the benefits of a fixed asset beyond those initially anticipated. c. Buildings and equipment have a finite life, so firms must depreciate their acquisition cost less estimated salvage over the expected service life. d. Firms may use a straight-line method or accelerated depreciation methods. e. If new information becomes available that indicates that the expected service life or estimated salvage value differs significantly from that initially anticipated, the firm revises its depreciation claimed in prior years and restates the financial statements.
The Kaplans, who live in Boise, Idaho, had adjusted gross income of $140,000 in 2018. During the year, their principal residence was severely damaged by a house fire in a federally declared disaster area. The pertinent financial information is as follows: Cost basis =$134,000Value before casualty =$156,000Value after casualty =$20,000The Kaplans had some insurance and in 2018 reached a settlement with the insurance company for $110,000 insurance settlement. What is their allowable casualty loss deduction for 2018?
A. $9,900. B. $36,000. C. $23,900. D. None of these.
If P(A) = 0.45, P(B) = 0.55, and P(A ? B) = 0.78, then P(A | B) =
a. zero b. 0.45 c. 0.22 d. 0.40