Professor Perlman was interested in comparing two textbooks to determine whether one used more sexist language than the other. Perlman counted the number of times a gender reference (ex: "he," "she," "chairman," etc.) appeared in each book. Perlman was doing
a. latent content coding.
b. manifest content coding.
c. quota sampling.
d. the ecological fallacy.
e. base counting.
B
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