A market skimming strategy is most appropriate when customers are highly sensitive to price and when low prices discourage actual and potential competition

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False

Business

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A premium received when bonds are issued effectively reduces the cost of borrowing

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Business

Ratio analysis is useful only if the ratio states a meaningful relationship between two numbers

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Business

In comparison to direct marketing and Web-based retailing, sales growth in direct selling has been comparatively low

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Business

The word "salesman" has a gender bias

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Business