Which of the following sets of terms describe approaches used by B2C (business-to-consumer) marketers to segment their markets?
a- Reactive, adaptive, and resistant responders
b - Opportunistic, altruistic, and grassroots buyers
c - Bleeding-edge, leading-edge, and seeding-edge products
d - Demographic, psychographic, and behavioral factors
d - Demographic, psychographic, and behavioral factors
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Outsourcing means shifting undesirable jobs or work assignments to another company to cut costs. When the outsourced work moves to another country, the terms "global outsourcing" or "offshoring" are used
Indicate whether the statement is true or false
How do you acquire legitimate power?
What will be an ideal response?
Which of the following is a poor strategy for getting the attention of business audiences?
A. a startling statement B. a hypothetical example C. a rhetorical question D. a loud noise
Which of the following statements is true of persuasion strategies??
A) They cannot be used in spoken communication situations. B) ?They involve the incorporation of complex technical terminologies and analysis. C) ?They involve anticipating arguments that might come from the audience. D) ?They cannot be used to differentiate a product from viable alternatives.