A recent trend in the book business is ________, the idea that potential synergies between books and other media have spurred big media companies to invest in publishing companies.
A. hypercommercialism
B. tie-in novels
C. synergy
D. "Hollywoodization"
Answer: D
Communication & Mass Media
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Indicate whether this statement is true or false.
Communication & Mass Media
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Indicate whether the statement is true or false
Communication & Mass Media
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a. True b. False
Communication & Mass Media