A marketing company has found that a specific training program works extremely well with the company's top executives. The company now wants to use this program with its middle management personnel, but it is unsure of how successful the program will be. This is a specific instance of the more general problem of
a. sample selection.
b. sample generalization.
c. sample bias.
d. statistical reliability.
B
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Why do you see faint light better in the periphery of your vision than in the center? a. In the periphery, more receptors converge their input onto the next cells. b. The pupil casts a shadow over the center of the retina
c. The cornea focuses light mainly toward the periphery of the retina. d. The periphery has a higher percentage of cones.
The sunk cost effect is the decision to do what?
a. To do something unpleasant just because you already paid for it b. To make a risky decision to try to gain something c. To make a risky decision to try to avoid losing something d. To buy the more expensive item because you assume it is of higher quality
The so-called "status quo bias" in decision-making refers to the tendency for people to ____
a. want to keep things the way they are instead of changing b. want to do whatever it is that other people are doing c. place more emphasis on present (immediate) outcomes than on future outcomes d. place more emphasis on definite outcomes than on probable outcomes
The main problem with research on marital success is that
a. commitment and marital success are identical. b. marital quality is hard to measure. c. people don't understand that lack of conflict and marital success are the same thing. d. all of these.