________ means setting a fair price level for a marketing mix that really gives the target market superior customer value.

A. Status quo pricing
B. Consumer surplus
C. Target pricing
D. Uniform pricing
E. Value pricing


Answer: E

Business

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Last year Mason Inc. had a total assets turnover of 1.33 and an equity multiplier of 1.75. Its sales were $195,000 and its net income was $10,549. The CFO believes that the company could have operated more efficiently, lowered its costs, and increased its net income by $5,250 without changing its sales, assets, or capital structure. Had it cut costs and increased its net income in this amount, by how much would the ROE have changed?

A. 5.66% B. 5.95% C. 6.27% D. 6.58% E. 6.91%

Business

Which of the following is usually not part of an ERP's core applications?

a. OLTP applications b. sales and distribution applications c. business planning applications d. OLAP applications

Business

Since secondary data provide a good starting point for research and often help define problems and research objectives, companies do not need to collect primary data

Indicate whether the statement is true or false

Business

Which method almost always produces the most depreciation in the first year?

a. Units-of-production
b. Straight-line
c. Double-declining-balance
d. All produce the same total depreciation

Business