________ are defined as contracts in which the only choice for one of the parties is between agreeing to the terms dictated by the other party or not contracting at all.
A. Aleatory contracts
B. Contracts of expression
C. Bilateral contracts
D. Contracts of adhesion
Answer: D
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Which of the following is not true about a personal visit to size up the market firsthand and begin the development of an actual export-marketing program?
A) Confirm assumptions regarding market potential B) Contradict assumptions regarding market potential C) Gather additional data to help make decisions D) Develop a marketing plan in cooperation with local agents E) Arrange a face-to-face meeting and avoid going to trade shows
Rather than challenging head on, a challenger can make a(n) ________ attack on the competitor's weaknesses or on gaps in the competitor's market coverage
A) bypass B) frontal C) indirect D) guerrilla E) pre-emptive
A capital budgeting method that measures the time required for a project's cash inflows to equal the original investment is referred to as the _________________________
Fill in the blank(s) with correct word
Events related to Ben and Jerry's "Random Acts of Cone-ness" campaign reflected the firm's ________
A) political activism regarding the environment B) dependence on social networking sites C) core values of social activism and fun D) international marketing agenda E) desire to defeat the competition