An innovative research trend involves examining ________, which are clusters of integrated touchpoints that consumers experience before, during, and after using a service.
A. Customer journeys
B. Lost customer maps
C. Process checkpoint evaluations
D. Hierarchical needs matrices
E. Customer panels
Answer: A
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Which of the following best describes the purpose of an activity model?
A. An activity model depicts data structures. B. An activity model describes the sequence of workflow in a business process. C. An activity model constrains and guides process operations. D. None of the options are correct.
Which of the following would not be considered a member of a supply chain?
A. wholesalers B. manufacturers C. customers D. shipping companies E. retailers
Which of the following statements about social media's impact on business is NOT true?
A) Social media helps people start and fund new businesses. B) It is critical for companies to keep watch on the messages and information being spread about their products in cyberspace. C) Companies that are well situated with a strong social media presence can use that to head off potential technical problems that might turn into public disaster. D) It is important to use social media for marketing, but it cannot be used as an avenue for more specific business decision making. E) Many businesses have created a position identified as social media manager or social media marketing specialist.
One primary difference between corporate and U.S. Treasury bonds is:
A. Interest from Treasury bonds is exempt from federal taxation. B. Treasury bonds always pay interest periodically. C. Corporate bonds always pay interest periodically. D. Interest from corporate bonds is exempt from state taxation. E. None of the choices are correct.