Nike moved beyond shoes and sportswear to offer its athletic target market a running watch, digital audio player, and even a portable heart-rate monitor. This is an example of a market development strategy.
Answer the following statement true (T) or false (F)
False
This is an example of product development, which means offering new or improved products for present markets. By knowing the present market's needs, a firm may see new ways to satisfy customers.
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Answer the following statements true (T) or false (F)
1. An example of a trading bloc is the European Union. 2. Mexico is part of NAFTA. 3. The rate at which one country's currency can be swapped for another country's currency is called the substitution rate. 4. An inherent weakness of the European Union is that stronger countries may have to rescue weaker ones that are in financial crisis.
A plant asset purchased and placed into service on January 2, 1996 cost $100,000, has a 25-year useful life and is being depreciated by the straight-line method. It has no salvage value but its current replacement value is $120,000 . It can be sold for $25,000, as is. On the balance sheet of December 31, 2010, this asset should be shown at:
a. a cost value of $25,000. b. a book value of $40,000. c. a cost value of $120,000. d. a book value of $65,000. e. none of the above values.
The exhaustion-of-rights doctrine states that once a good made or sold under license is in circulation, the licensor has no further right to control its distribution
Indicate whether the statement is true or false
Every new customer at Five Elements Spa is asked to register his or her personal details, which includes the customer's age, purpose of visit, and contact information. With this information, the company regularly keeps in touch with its customers, reminding them of their next appointments, new spa offers, and any other promotions. The database is used to predict a customer's next visit to the spa based on his or her previous visits. It also helps the company design service packages to suit the customer's individual needs. In this scenario, Five Elements Spa is using
A. customer relationship management. B. corporate governance. C. service design prototyping. D. supply chain management. E. social audit.