Which of the following is a type of countermeasure?

A) Detective
B) Corrective
C) Both A and B
D) Neither A nor B


Answer: C

Business

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What will be an ideal response?

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Which of the following types of appeals is used to develop an image-oriented advertisement which is used for product categories where it is difficult to establish tangible differential advantages?

A) feature/benefit appeals B) competitive advantage appeals C) news appeals D) emotional appeals

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