Employees working primarily at the ________ decision level deal directly with customers and handle all the routine transactions where their decisions follow predetermined policies and procedures that spell out how to handle different situations
A) strategic
B) tactical
C) operational
D) directional
C
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Rick Tuan has a unique problem. He must persuade a good friend to stop smoking. He knows that if he just says "Quit," his message will be rejected. Instead, Rick chooses to offer a ________ message in which he presents the positives and negatives of quitting smoking. He feels sure that his approach will have a greater likelihood of success with his friend.
A) supportive B) low-involvement C) two-sided D) refutational
For some products, affective ads are an effective approach because there are no real tangible differences among the brands
Indicate whether the statement is true or false
Customers today want separate prices for each service element, and they also want the right to select the elements they want. Customers are said to be pressing for ________ services
A) complementary B) perishable C) variable D) unbundled E) shared
Which of the following associative array attributes checks to see if a value has been entered for the stated index number?
A. COUNT B. FIRST C. EXISTS D. PRIOR