Today, about ________ of the practitioners in corporate public relations departments report to the chairman, president, and/or CEO
A) 10 percent
B) 25 percent
C) 50 percent
D) 75 percent
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Activity-based costing (ABC) is appropriate for an organization that produces and sells a wide variety of products or services
Indicate whether the statement is true or false
Which of the following restaurant examples would be most closely identified with an assembly line process?
a. High-end, gourmet cafe b. Fast food c. Custom sandwich shop d. Buffet
According to Michael Porter, there is a tremendous allure to ________. It is the big play, the dramatic gesture. With one stroke of the pen, you can add billions to size, get a front-page story, and create excitement in markets.
A. internal development B. strategic alliances and joint ventures C. mergers and acquisitions D. differentiation strategies
Indirect distribution
A. usually increases the time required to bring a product to market drastically. B. usually has no effect on capital investment, especially as compared to direct approaches. C. usually requires less investment capital than direct approaches. D. is always the most effective distribution method. E. usually increases the initial cash outlay.