A(n) ________ seems to be a regular television show, with experts or celebrities pushing products, and little direct reference to the fact that it is actually an ad.
a. public relations
b. promotions
c. commercials
d. Infomercials
infomercial
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Stan is an investment manager. He has received money from various investors and given them a promise of very high returns on their investments. The invested money is not supplying enough capital to pay the returns promised, so he has started using new investors' money to pay older investors. By advertising and by word of mouth, people are anxious to invest with Stan because of the money being paid, and with the influx of new investors, he is able to continue operating. Stan is
A. racketeering. B. guilty of conspiracy to defraud. C. operating an insider-trading operation. D. operating a Ponzi scheme.
Leaders who are ________ show a passion for the work itself, such as seeking out creative challenges, a love of learning, and taking pride in a job well done.
A. motivated B. self-regulators C. socially skilled D. self-aware
_____ occurs when products are distributed through unauthorized marketing channels.
A. Black marketing B. Countertrading C. Channel malfeasance D. Gray marketing E. Reverse channeling
In impression management, ________ is designed to project an impression of you as a nice, thoughtful, or friendly person.
A. ingratiation B. consultation C. inspiration D. pressure