How would the Internet most likely affect the distribution channel of an artisan who makes handmade dolls that had previously been sold only at craft shows?
What will be an ideal response?
The Internet has become an important place for consumers to shop. By using the Internet, this artisan can market her dolls with the same competitive advantages as larger companies who market their products around the globe.
You might also like to view...
Denny is considering the question, "Did our actions have a negative impact on any stakeholder group?" Denny is addressing marketing ethical issues in the ________ phase of the strategic marketing planning process.
A. implementation B. brainstorming C. situation analysis D. control E. planning
In a(n) ________, every available job is advertised throughout the organization via "job posting," and anyone can apply.
A. closed external labor market B. external labor market C. market-based pay system D. open internal labor market
Wellmann Corporation is a service company that measures its output by the number of customers served. The company has provided the following fixed and variable cost estimates that it uses for budgeting purposes and the actual results of operations for February. Fixed Element per MonthVariable Element per Customer ServedActual Total for FebruaryRevenue $4,800$149,500Employee salaries and wages$50,500 $1,200$85,800Travel expenses $600$18,400Other expenses$41,000 $40,100?When the company prepared its planning budget at the beginning of February, it assumed that 35 customers would have been served. However, 31 customers were actually served during February.?The spending variance for total expenses for February would have been closest to:
A. $3,000 F B. $10,200 U C. $10,200 F D. $3,000 U
If a firm has a large percentage of accounts over 30 days old, this is proof positive that its receivables manager is not doing a good job.
Answer the following statement true (T) or false (F)