Using social artifacts as the unit of analysis enables researchers to conduct unobtrusive, or noncreative, research

a. True
b. False


Answer a,

Communication & Mass Media

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Howard taped pictures of rainbows all around the room, as visual aids for his speech. He

never referred to the pictures, but simply created an atmosphere for his presentation. Was this an effective use of visual aids, according to textbook guidelines? A) Yes; the pictures created the kind of mood the speaker wanted. B) Yes, but only because they were large enough for the audience to see. C) No; because you should explain your visual aids, not just show them. D) No, because there were too many of them to create any kind of effect.

Communication & Mass Media

What kind of story is a person telling when saying “I’m Hispanic” or “I’m a true Southerner?”

What will be an ideal response?

Communication & Mass Media

People rarely store information in individual bits

Indicate whether the statement is true or false

Communication & Mass Media

This newspaper arrived on the scene at a time of serious dissent against ruling authority and fueled the flames against them:

a. Boston Gazette b. Boston News-Letter c. New England Courant d. Publick Occurrences e.The Primer

Communication & Mass Media