Which factor of attention reflects an audience's tendency to be concerned with things that will immediately benefit them?
a. suspense
b. conflict
c. reality
d. the vital
d. the vital
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Answer the following statement(s) true (T) or false (F)
1. The older giant media companies have begun using consolidation of companies owned as a business strategy. 2. Majority of music revenue in 2017 came from sale of physical products like CD’s and vinyl. 3. A company simply growing larger is a guarantee for success. 4. In the current media economy, the different pipes and platforms through which people access content is just as important as the content they are consuming. 5. While we as consumers seemingly have access to endless media outlets, the companies that run these outlets are often consolidating companies to ensure profit. Ans: T Answer Location: Strategy in a New Media Economy
Which type of script contains only essential video information in one column and the standard opening and closing announcements in another column?
a. A/V format b. goal-directed script c. fact sheet d. show format e. partial A/V script
Ceremonial speeches are usually short and always unexpected.
Answer the following statement true (T) or false (F)
Rhetorical proof consists of __________.
A. a claim, credibility, and common ground B. reasons, rhetoric, and shared values C. common values, beliefs, and judgments D. a claim, supporting material, and reasoning