A _____ is an effective way to separate a particular brand from its competitors by associating that brand with a particular set of customer needs that rank high on the consumer's priority list.
A. logistical strategy
B. market aggregation strategy
C. positioning strategy
D. universal sales promotion
E. promotional mix
Answer: C
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Emotion states are more diffuse, less intense, and more enduring than mood states, which tend to be more intense and directed at more specific targets.
Answer the following statement true (T) or false (F)
Effective influence occurs when a person
A. comprehends and retains the content of a message. B. acts in accordance with the content of a message. C. is exposed to, and pays attention to, the content of a message. D. All of these choices are correct.
Sara has been slacking at work. At the beginning of the quarter, Sara sits down with her manager and sets three goals. If Sara achieves those three goals in the next three months, she will receive a $1,000 bonus. Which advantage of individual incentives does this illustrate?
A. They make it easy to evaluate individual employees. B. They offer the ability to match rewards to employee desires. C. They promote the link between performance and results. D. They may motivate less productive employees to work harder.
Capital Investment Corporation and Durable Goods, Inc., form a business trust. Excel Company and Finest Corporation form a joint stock company. Growing Acres Corporation and Hybrid Farms, Inc., form an incorporated cooperative. What features do these combinations of business organization have in common?
What will be an ideal response?