When writing a customer claim message, what should be included when considering the purpose of the message?
A) What you want the audience to do after receiving the message
B) What the audience needs to know to grant the claim
C) The benefits to the audience if they grant your claim
D) Areas if potential resistance
E) What will motivate the audience to accept your idea
Answer: A
Explanation: A) When considering the purpose, desired outcome, and business result, you must determine what you want the audience to do after receiving this message.
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Which of the following statements is CORRECT?
A. If a bond's yield to maturity exceeds its coupon rate, the bond will sell at par. B. All else equal, if a bond's yield to maturity increases, its price will fall. C. If a bond's yield to maturity exceeds its coupon rate, the bond will sell at a premium over par. D. All else equal, if a bond's yield to maturity increases, its current yield will fall. E. A zero coupon bond's current yield is equal to its yield to maturity.
How can the marketing researcher make the report appropriate for audiences with different levels of technical sophistication and interest in the project?
What will be an ideal response?
A feasibility analysis evaluates ______.
A. the difficulty of carrying out the project B. whether the project materials can be recycled C. how government requirements can be circumvented D. how the product’s life cycle can be shortened
Standard costs for company products are typically used for all except
A) variance analysis and cost control. B) computing production costs in operating budgets. C) determining the actual cost of direct materials and direct labor used in production. D) comparing the production costs for performance measurement purposes.